Shopping for a new SUV in the greater Mitchell, SD area? If so, then the new 2023 Jeep Wrangler should definitely be on your short list of vehicles to test drive. This ruggedly equipped new Jeep SUV is endlessly customizable and packed with Trail Rated features. So, if you're on the fence about buying or leasing one, see how it stacks up to rivals like the new 2023 Ford Bronco and we're confident you'll discover why the Jeep Wrangler is consistently one of our most popular new vehicles for sale in Mitchell, SD

Engine
When choosing a new SUV, it's best to start your comparison with the engine options they have under the hood. Luckily, both the new Jeep Wrangler and Ford Bronco have strong powertrain options across their trim range. In fact, if you look at their entry level engine options, the Ford Bronco has a bit more horsepower than the Jeep Wrangler. However, the Jeep Wrangler also offers its 4xe plug-in hybrid powertrain that not only outclasses the Ford Bronco on power, but also efficiency. There are no such plug-in hybrid powertrains available for the Ford Bronco.
Performance
If you're like a lot of Mitchell, SD drivers, then you're primarily interested in something that's powerful enough to tackle any task. Fortunately for you, the new Jeep Wrangler Rubicon 392 comes outfitted with a staggeringly powerful HEMI® V8 engine, churning out up to 470 horsepower and 470 pound-feet of torque. By comparison, the new Ford Bronco doesn't even come close to those performance figures, barely eking out 418 horsepower and 440 pound-feet of torque.
Interior
When it comes to interiors, both the new Jeep Wrangler and Ford Bronco stand on relatively even footing. Both offer two-door and four-door body styles, accommodating anywhere from two to five passengers in their respective configurations. What's more, both models offer the option to remove the roof and doors, although it's a bit easier to do with the Jeep Wrangler, making them perfect for open air driving
Technology
Similar to their interiors, the new Jeep Wrangler and Ford Bronco are on similar footing when it comes to their tech features. Both offer standard infotainment systems that support wireless Apple CarPlay and Android Auto. They even offer onboard 4G LTE Wi-Fi hotspots. However, the best tech features of the new Ford Bronco are only available on pricey option packages, while you'll find most of the tech feature of the new Jeep Wrangler integrated with its trim lineup.
Safety
On the same note as its tech features, the new Ford Bronco locks its most innovative safety features behind pricey package options. However, you'll find features like Blind Spot Monitoring, Adaptive Cruise Control, and even Front and Rear Parking Sensors integrated right into the trim lineup of the new 2023 Jeep Wrangler.
Take the outstanding new 2023 Jeep Wrangler for a spin at our Mitchell, SD dealership
Visit our showroom in Mitchell, SD to try out the new 2023 Jeep Wrangler for yourself!